Skip to content
Use RankHound from ClaudeConnect Claude

Competitor analysis

Competitor SEO analysis that shows the page you have to beat

Every week the agent analyses the competitors you track: the keywords each one ranks for on Google's first two pages where you are not in the top 100, the page that ranks for each, and what they published this week. Any tool can list a competitor's keywords. The agent needs the page an article has to beat, so every gap carries it.

Join waitlistAll features

Opening soon, and we'll email you when your place is ready

From gap to article

One competitor keyword, followed to the article

The same example company on every screen. A competitor publishes, the research finds the page, and the gap becomes an article only if your site can win it.

  1. Fabrikam fabrikam.com

    agency resource planning

    720 searches/mo · difficulty 19

    #6 with fabrikam.com/blog/agency-resource-planning

    Step 1

    The gap

    Fabrikam ranks sixth for “agency resource planning” and you are not in the top 100.

  2. New pages this week

    Agency resource planning: a practical guide

    · #6 for “agency resource planning” · first seen 22 Oct

    Step 2

    This week

    Its page appears in New pages this week, first seen ranking on 22 October.

  3. KeywordYour rank
    agency resource planningNot in top 100

    Competitor gap

    fabrikam.com ranks #6

    Picked by the agent

    Step 3

    The decision

    The keyword is winnable and not about Fabrikam's brand, so the agent tracks it.

  4. 1 scheduled

    Agency resource planning for teams under twenty

    Publishes Wed 29 Oct, 09:00 UTC

    Competitor gap

    Step 4

    The article

    Written against the pages that rank, scheduled once you approve it.

Example dataThe four screens, shown with an example company.

Competitor keywords

Every competitor keyword arrives with the pages to beat

When a gap becomes an article, the draft keeps what the agent saw when it chose the topic: which competitor ranks, with which page, and the five pages ranking for the search on the day it was written. You read that above the article before you approve it, and the SEO content writer writes against those pages rather than from a blank brief.

Suggested competitors

The competitors you did not know you had

The rivals you lose customers to are not always the sites that take your searches. The weekly research lists sites ranking for many of the same keywords as you, with how many you share and where they rank for them. Add one and it becomes a competitor everywhere, including your AI visibility comparisons if you have the add-on.

Scope

What this competitor analysis leaves out

Keywords and pages are what an article can change, so they are what the agent works from. Links, traffic estimates and paid search are other tools’ jobs, and plenty of them do those well. We would rather show you three things that are true than ten that are guesses.

Not in the analysis, on purpose

  • No backlink analysis. We do not count, grade or chase anyone's links, and we do not build links.

  • No traffic estimates. A competitor's visits are a guess in every tool. We show the keyword and the page, which are not.

  • No ad research. Paid search is a different job. This is organic Google, the first two pages.

Questions about tracking your SEO competitors

If something here is unclear, ask us before you sign up rather than after.

Join waitlist

Opening soon, and we'll email you when your place is ready

What does a competitor SEO analysis cover here?
Keywords and pages. For each competitor you track, the keywords it ranks for on Google's first two pages where you are not in the top 100, the page that ranks for each one, and the pages it started ranking with this week. The agent uses all three to choose what to write, and the screen shows them so you can see why.
How many competitors can I track?
The weekly research covers your first 5 competitors with a domain, on every plan. Add the ones you lose customers to, or take one of the suggestions: sites that rank for many of the same keywords as you. Platforms that rank for everything, like YouTube and Wikipedia, are left out of the suggestions.
How often is the analysis refreshed?
Weekly, with the agent's research run. The first week a competitor is analysed is a baseline, so its pages only start appearing as new from the week after: a page first seen in the baseline is not news.
Do you analyse competitors' backlinks or traffic?
No. There is no backlink analysis, no traffic estimate and no ad research. A competitor gap is a keyword they rank for and you do not, with the page that does it. That is the part an article can change, so it is the part the agent works from.
What happens with a competitor's brand name?
It is set aside. Research finds plenty of searches for a competitor's own name, and an article chasing them is an alternatives page, which is your decision to make rather than the agent's. Each one is listed with that reason, and you can track it yourself.
Is the competitor's page saved with the article?
Yes. When the agent writes for a gap, the article keeps what it saw: the competitor and the page that ranked, and the pages ranking for the search when the article was written. You read that above the draft before you approve it.

The rest of the agent's weekly work

The research that orders these gaps, the articles written from them, and the weekly rank checks, all on every plan.

Waitlist open

See what your competitors rank for that you do not

When your place on the waitlist opens, add the competitors you lose customers to. The first gaps arrive with the agent's first weekly research, each with the page that ranks.

Join waitlistHow keywords are picked

Opening soon, and we'll email you when your place is ready.

On every plan

  • Keyword research and competitor analysis, every week.
  • Articles written against the pages that rank, waiting for your approval.
  • Google rankings checked weekly, beside your Search Console data.

AI visibility add-on

Every answer stored in full with its citations, and every rate shown with the number of checks behind it.