Skip to content
Built for AI agentsConnect yours

Share of voice

AI share of voice: who AI recommends in your place, against the competitors you track

When an assistant names three brands and you are not one of them, someone else got your recommendation. We count every brand you track in every answer, show your share against them and whether it is moving, and lead you to the prompts where a rival holds the answer, which is where to work next.

Start 7-day free trialAll seven features

Card required, nothing charged for 7 days

Category, engine, prompt

Find the prompt behind the share

Share of voice at the category level tells you whether you have a problem. It never tells you where it is, so the number comes with two companions: your rate on each engine, and how often each prompt names you, which is the screen beside this.

Across the category.
Your share of every mention the brands you track received, over all your prompts. The headline number, and the slowest to move.
On each engine.
Your rate on each of the six, side by side. This is where the disagreement lives, and where the work usually is.
On each prompt.
How often it names you, and who each answer named instead. One prompt where a rival owns the answer is a page you can write.

The brands beside you

Track share of voice in AI search against the rivals you choose

A share is only as meaningful as what it is a share of. Yours is measured against the competitors you track: we propose them from your site when you sign up, and you change the list whenever a new rival starts turning up in your answers. Remove one and every share is recalculated without it; add it back and the comparison returns, because the answers keep what was extracted. You can watch up to 25 competitors in a brand on any plan of the AI mention tracking platform, including the cheapest one.

Every answer kept in full.
A rival you have not added yet is still in the text, so it turns up when you read the answers rather than as a surprise in a sales call.
Counts, not just shares.
The raw numerator and denominator sit beside the percentage, always.
Movement over time.
A share is only meaningful as a trend. We keep the series from your first day.

Counts against shares

How we count AI share of voice, and why it can fall while mentions rise

Suppose you were named in 8 answers last month and 12 this month. Every tool that counts mentions calls that a win. But if the brands you track were named 20 times last month and 40 this month, your share fell from 40% to 30% while your count rose by half. The category got more crowded faster than you grew inside it.

Categories where assistants are learning to name vendors expand quickly, and a rising count during that expansion is the default, not an achievement. A ratio catches it; a count never will. It is the same reason AI visibility tracking reports a rate rather than a tally, and the reasoning is set out in our methodology.

Denominator stated.
Every share shows what it is a share of, so you can see the category growing underneath you.
Unclaimed answers kept separate.
An answer naming nobody is an opportunity, not a defeat, and it does not get folded into a rival's share.
No blended AI score.
Six engines, six rates. We will not average a disagreement away to make a chart tidier.

A worked example

  • Last month40% share of voice

    You were named in 8 answers, out of 20 mentions across the brands you track.

  • This month30% share of voice

    You were named in 12 answers, out of 40 mentions across the brands you track.

Your mentionsEvery other brand you track

Your count is up 50%. Your share is down 10 points.

Common questions about AI share of voice

What people ask before they put this number in a board deck. If yours is not here, ask us.

Start 7-day free trial

Card required, nothing charged for 7 days

What is share of voice in AI answers?
Your brand's mentions as a share of all the mentions the brands you track received, in the same answers. If the brands you track were named 40 times this month and 12 of those were you, your share is 30%. It is a relative measure, which is what makes it more useful than a raw mention count: your count can rise while your share falls.
How do you decide who my competitors are?
We propose them from your site when you sign up, and you edit the list in Settings whenever you like. Share of voice is measured against exactly the brands on that list, so adding or removing one recalculates every share. Every answer is kept in full, so a rival you have not added yet is still there to read. You can track up to 25 competitors in a brand, on every plan including the cheapest.
Is share of voice calculated per engine or overall?
Overall. Share of voice is pooled across engines, and the Overview says so beside it. Your own rate is reported per engine and never averaged, because engines disagree constantly: a brand can be named in most Perplexity answers and few ChatGPT answers in the same category on the same day, and the engine you are losing on is the one to work on.
Can I see share of voice for a single prompt?
Not as a percentage. Share of voice is calculated across every prompt you track. For a single prompt you see how often you were named, and in each answer which brands were named and in what order. Category-level share tells you whether you have a problem; the prompt tells you which one is causing it, and that is the unit you can actually do something about.
What if nobody is named at all?
That answer leaves the denominator. An answer that names none of the brands you track is not a loss to a competitor, it is an open question nobody has claimed yet, and those are often the cheapest wins on the board. We keep them visible rather than folding them into your percentage.
Does a higher plan give better share of voice data?
No. The measurement is identical on every plan. Larger plans track more prompts, which gives you a wider view, but the numbers on a prompt you track are the same whether you pay $9 or $49 a month.

Related reading

The rest of what we measure

Six more, all on every plan.

7-day trial

See which rivals AI recommends over you

Add your brand and your competitors, and see who holds the answers within minutes.

Start 7-day free trialHow a run works

Card required, nothing charged for 7 days.

On every plan

  • Every answer stored in full, with its citations.
  • Every rate shown with the number of checks behind it.
  • Cited-but-not-named reported as its own state.