Per-engine visibility
How AI chooses which brands to recommend
Six assistants, six retrieval pipelines, and a decision that is not a ranking. How AI chooses which brands to recommend, and what gets you named.
Founder
Founder, RankHound
Jamie Partridge
Builds RankHound. Spends most of his time reading AI answers that name someone else, and working out why.
How Jamie works
About Jamie
Jamie builds RankHound and writes everything published here. Most of the job looks like this screen: an assistant choosing somebody else, in its own words, and the question of why.
- Written against the product.
- Everything published here describes what the product actually does.
- Held to the methodology.
- The rules we hold ourselves to are set out in the measurement methodology, and the things we refuse to claim are listed there too.
- Open to correction.
- If something on this site is wrong, tell us and it gets corrected rather than quietly edited.
app.rankhound.ai/competitorsExample data
Competitors
5 competitors named across 105 answers in the last 7 days. You were named in 55, and absent from 50.
Fabrikam
Named in 74 of 105Without you 31
“…for a small agency, Fabrikam is the safest all-round pick: client portals, time tracking and Gantt views come built in…”
ChatGPTplaced #1on “What is the best project management software for a small agency?”
Northwind
Named in 48 of 105Without you 22
“Northwind: the most common pick for remote teams, with async updates and client portals built in.”
Claudeplaced #1on “Fabrikam alternatives for a remote team”
Tailspin
Named in 39 of 105Without you 18
“Tailspin: best if you want docs and tasks in one place, at a lower price per seat.”
Claudeplaced #2on “Fabrikam alternatives for a remote team”
Writing by Jamie Partridge
13 posts on measuring AI visibility.
- Measurement
What is llms.txt, and does it work
llms.txt is a proposed standard for giving AI agents a clean summary of your site. What it is, who actually reads it, and what the evidence says.
Founder
- Measurement
What is AI visibility? A definition
AI visibility is how often an assistant names your brand when someone asks about your category. The definition, what it is not, and the four outcomes.
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- Google AI Overviews
What is a Google AI Overview?
An AI Overview is the generated answer above Google's results. What it is, how it differs from a featured snippet and AI Mode, and what it does to clicks.
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- Measurement
What is AEO? Answer engine optimization
AEO, or answer engine optimization, means being the answer rather than a link. What AEO stands for, how it works, how to do it, and what is oversold.
Founder
- Measurement
Generative engine optimization (GEO)
GEO, or generative engine optimization, came from a 2023 research paper with a benchmark and a number. What it claims, what holds up, and what is sold.
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- Citations
Why AI cites you without naming you
Your page is in the sources and a competitor is in the sentence. It looks like absence and it is not. How to spot cited-but-not-named, and what fixes it.
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- Alternatives
Otterly AI Alternatives and Pricing
Otterly AI alternatives and competitors on the entry plan. Otterly AI pricing starts at $29 for four engines, with Claude, Gemini and AI Mode as add-ons.
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- Alternatives
Profound Alternatives and Pricing (2026)
Profound alternatives and competitors, ranked on what you can buy without a demo. Profound pricing explained: the free trial and the Enterprise quote.
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- Alternatives
Peec AI Alternatives and Pricing (2026)
Peec AI alternatives and competitors, compared on the entry plan. Peec AI pricing starts at €85 a month for three models; see which tools include more.
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- ChatGPT
How to rank in ChatGPT answers
How to rank in ChatGPT. Six steps to get your brand recommended, starting with the robots.txt check most guides skip. From what we see in real answers.
Founder
- Google AI Overviews
How to rank in Google AI Overviews
How to rank in AI Overviews. There is no special markup and no separate lever, Google says. The real gate is narrower than guides admit, and measurable.
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- Google AI Overviews
Is Google AI Overview accurate?
Google says AI Overviews rarely make things up, and that holds. But accuracy is the wrong question for a brand. We measure the three that matter.
Founder
7-day trial
Read the answers he reads, about your own brand
Add your brand and the prompts your buyers type. Every answer is kept in full, with the sources the engine read before it chose.
Card required, nothing charged for 7 days.
On every plan
- Every answer stored in full, with its citations.
- Every rate shown with the number of checks behind it.
- Cited-but-not-named reported as its own state.