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Research

Content gap analysis that starts from your own site

RankHound reads every page on your site and finds the searches you show up for with nothing of yours behind them. Each one can become an article. A search one of your pages already covers never gets a second page.

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Your whole site, every week

Keyword cannibalization, prevented before a word is written

Most AI writers do not know what is already on your site, so they write a second page on a search you own and the two compete. RankHound keeps a record of every page you have and checks each topic against it twice. A page that exists owns its search even if it does not rank yet. That page goes on a short list to improve, and no new article is written for it.

Every page, not a sample.
Posts, pages and products, with each page's title, heading and description read from the page itself.
Four checks, twice.
The address, the main title, what Search Console shows the page for, and a judged check for near-identical pages.
Improve, not duplicate.
When a page should be winning a search and is not, it is listed with the search and its demand.

Search Console optional

Works from your sitemap, sharper with Search Console

The duplicate check runs on every site, from the day you start. Connect Search Console, read only, and RankHound also sees the searches Google already shows you for, with their impressions and position. Those are the clearest gaps there are: Google already thinks you are relevant, and nothing of yours is there to rank. The agent adds them to the week’s keyword research, through the same relevance and duplicate checks.

Searches you already show for.
With impressions, position and the best page Google could find.
Ranked by evidence.
Real impressions from your own data, not a guess from a keyword tool.

With or without Search Console

  • Every page, from your sitemap. Or from your site's own links when there is no sitemap. Re-read every week for new and changed pages.

  • No duplicates, either way. Every topic is checked against those pages before it is chosen and again before it is written.

  • Search Console adds the evidence. Connected, read-only, it adds the searches you already show for and the pages that should be winning them.

Questions about finding the gaps in your content

If something here is unclear, ask us before you sign up rather than after.

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What does content gap analysis mean here?
Finding the searches your site should have a page for and does not. RankHound starts from your own site: it reads every page you have, then compares that with the searches Google already shows you for. A search with real demand and nothing of yours ranking for it is a gap, and the agent can write the article. A search one of your pages already covers is not a gap, even if that page ranks badly.
Do I need to connect Search Console?
No. Without it, RankHound reads your pages from your sitemap and still checks every topic against them, so it never writes a duplicate; topics then come from keyword research and competitor gaps. Connecting Search Console, read-only, adds the searches Google already shows you for, which is where the clearest gaps are.
What is keyword cannibalization, and how do you prevent it?
Two of your own pages competing for the same search, so neither ranks as well as one would. RankHound checks every topic against every page on your site twice, once when it is chosen and again just before it is written: the address, the page's main title, what Search Console shows the page for, and a judged check for near-identical pages. If a page already owns the search, no second article is written.
Will it change my existing pages?
No. When one of your pages covers a search but does not win it, RankHound lists it under Improve these pages, with the search and its demand, so you can decide what to do. It never edits a live page.
How is this different from competitor analysis?
Competitor analysis looks outward: what your competitors rank for and you do not. Content gap analysis looks at your own site and your own Search Console data. The agent uses both to choose what to write each week.

What the agent does with each gap

Every gap goes through the same weekly work, on every plan.

Included on every plan: AI visibility tracking, whether ChatGPT, Claude, Gemini, Perplexity and Google’s AI name your brand.

7-day trial

See the searches your site is missing

From $29 a month per site for up to 10 articles. Start the 7-day trial and the agent reads your site in its first week.

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Card required, nothing charged for 7 days.

On every plan

  • Keyword research and competitor analysis, every week.
  • Articles written against the pages that rank, waiting for your approval.
  • Google rankings checked weekly, beside your Search Console data.
  • Publishing to WordPress or any site by webhook, once you approve.
  • AI visibility tracking across six AI assistants.